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"En Todo Amar y Servir Foundation" in the Province of Chile
Why not invest one peso to get four?
From May 1 to 5, the Province of Chile, through the En Todo Amar y Servir Foundation, offered a workshop to the provinces of the CPAL interested in improving their levels of fundraising through donations. The offices in Mexico, Paraguay and Venezuela participated. The workshop was held at the spirituality centre in the municipality of Padre Hurtado, in the metropolitan area of Santiago.
Background of this workshop
In July 2010, at the house in Anhanguera, São Paulo, Brazil, we had the third meeting of the Claver Network. On this occasion, the participants were presented with a model that was being implemented in Brazil by various NGOs. This was the Small Member Plan, which remains in place for 5 years. The provinces of Paraguay and Colombia launched the programme. Colombia no longer has it and Paraguay has developed it with collectors who receive the cash. In May 2014, the province of Chile, based on the experience of Hogar de Cristo, began the Membership Plan, via bank transfers or credit card charges. At the end of the year, they had 100 members and gave the province US$7,000. By December 2017, they had 3,200 members and US$ 470,000 in revenue. By the end of this year, they will have reached 5,000 members whose donations range from US$1.50 to US$250 per month. The cost of collection is currently 18%, which means that for every dollar collected, 82 cents is given to the works.
During three days of the workshop, we had the presence of the director of systems and management of donor data, the recruiters sought by the partners, the program coordinator, the director of the Foundation and the provincial treasurer. They told us about the process, the achievements, the failures and the lessons they have learned.
What is the Membership Plan?
It is a way of linking people to the educational, social, and pastoral responses that Jesuits are implementing in Chile. The key to success has been access to "people who know other people" (referrals). This becomes a chain reaction "...go to this colleague who will interest you and tell him I referred him". There's the key. Just a few names of an ex-student, an ex-Jesuit, a relative are enough to get you started.
The partners' plan involved, on the part of the Chilean province, the investment of resources, which has already been recovered. Today the foundation contributes to the support of the SJM, Infocap, the Shrine of Father Hurtado, Lican (with the Mapuche community) and the Ignatian Spirituality Center.
A successful proposal in a difficult context. Conditions for good results.
The Partner Plan of the Chilean province has been successful in a complex context. In Chile there are many lay and Church organizations that raise their funds with this model. On the other hand, the abuse scandals have led to a fall in favourability and confidence in the Catholic Church. Key to the success of this program has been continuity in the policies of the provincial government and the provincial administration. Also, the application of strict planning, monitoring and evaluation systems carried out by professionals. All this, accompanied by a very close and personal relationship with the partners, to manage the times of economic crisis on the part of the partner or the perception of the supported work.
A look ahead
When the schools expanded throughout the world, they used a model that was being implemented in the schools of Messina and beyond, the Ratio Studiorum. The subjects they taught changed, the students changed, the climates changed, but the successful model remained the backbone of Jesuit education.
At the end of the workshop there was this question for all the colleagues of the Claver Network: Should we reinvent the wheel in each province to contribute new resources to the mission of the Society, can we develop a corporate vision, having the En Todo Amar y Servir Foundation as the one to train, help in the selection of recruiters, and keep all the information on one server?
I conclude by thanking the province of Chile for offering us this possibility.... and let's keep rowing into the deep.
Jorge Serrano ATDR
Rome, May 8, 2018
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